Category: Marketing

Marketing vs Finance, What’s Wrong With Both?

Several business area functions must be managed every day by business people. But 2 business functions are always “fighting” and disagree, namely marketing vs finance. Therefore, there are several things to solve the problem.

1. Profitable Marketing or Financial?

Although the average salary of a financial person is still smaller than the salary of a marketing person, the growth rate from year to year shows higher growth. This is because digital marketing trends have been able to reduce the number of sales / marketing needs.

On the other hand, companies that are only strong in managing finance alone, without regard to marketing, then the development of innovation compared to competitors will inevitably lag.

In terms of job growth, finance is superior to marketing. However, the income of a marketing employee will be higher than that of an employee in the financial department.

2. Same Responsibility

Marketing and Finance have 2 very different nature. If marketing people are more towards art/artistic, then finance people are more toward scientific/scientific. So both of them cannot agree.

For example: marketing people ask for additional promotional budget and say there will be additional turnover, but finance people ask for exact figures. How much turnover will be added. Herein lies the failure of marketing people because they are can not to convince colleagues who proficient at number problems.

3. Different Way of Thinking

The language used by the two of them is also very different. If marketing people (especially digital marketers) prefer metrics related to website visitors, number of engagements, and sales conversions.

Conversely, finance people have metrics related to cost of production, profit margins, and net income. Even so, there is a meeting point between the two, Revenue and Budget. This meeting point can be a strategic approach to “reconcile” the function of them so that their work is more optimal.

4. Conflicts Occur When Dealing With Customers

In dealing with customers, too. Marketing people expect that all product stock is available, so that when every customer orders, goods can be sent quickly and become cash. Conversely, finance people want to keep production costs low, and inventory is not overstocked, because this is dead money.

Therefore, in every company, PPIC (production, planning, inventory, control) roles are needed as mediators between marketing and finance functions, so that companies do JIT (just in time) and Lean Manufacturing as much as possible.

5. The Role of Marketing Staff Analyst

Companies that already have PPIC staff specifically for sales and production forecasting have at least been able to reduce the “contention”. That exists between marketing people and finance people.

Especially if the company also has a Marketing Analyst staff, whose focus is to optimize every rupiah spent by finance people for marketing activities, so that the company’s targets can be achieved as effectively and efficiently as possible.

One of the roles of the Marketing Analyst will be to calculate the value of ROMI (return on marketing investment) for each increase in turnover obtained, compared to the costs incurred for adding the turnover. A healthy ROMI value is 10-20.

For example, the average turnover now is 100 million rupiah per month. Marketing campaign costs incurred in the amount of 1 million rupiah. After many months, the average turnover per month becomes 110 million.

Then the calculation of ROMI = (110-100 million) / 1 million = 10. The problem is, the calculation of ROMI can only be useful to measure a thing that has happen. An approach is need to do Marketing Optimization so that business people do not get the wrong step.

Those are some points regarding marketing vs. finance. Both are non-synergistic components, but both have the same goal. Namely income and profits.

Understanding the Simple Meaning of Marketing

In order to truly understand what marketing is, you need to understand the simple meaning of marketing. There are so many ways you can define marketing. A lot of experts have a lot of opinions when it comes to defining what marketing is. However, if you truly want to understand something, you need to understand it from a simple point of view. Defining things in a complicated way will not make it easier for you to understand a subject. That is why we are going to tell you what marketing is, in a simple way.

The Definition of Marketing

There are so many definitions of marketing out there. Many of these definitions are made by experts in the marketing field. To put it short and simple, marketing is any business process done by a company that involves the buying or selling of a product. This means that any activity that leads to the buying or selling of a particular product is a part of marketing.

What Activities Are Included in Marketing?

Since you now understand the simple definition of marketing, you can start learning the kind of activities that are included in marketing. Because marketing is any process that leads to the buying and selling of a product, any activity between those things is included in marketing. Therefore, the process of creating a product is also a part of marketing. Other than that, advertising, making offers for the product and delivering the product is also a part of marketing.

The Purpose of Marketing

The purpose of marketing is actually quite simple. A marketing process is called successful if a healthy relationship between a company and its customer is created. If the customer is satisfied with all of the processes that are mentioned above, it can be assured that the marketing process of that product is successful. That is why the main purpose of marketing is really customer satisfaction.


If you want to fully understand marketing, you need to understand it from its simple definition. Overly defining something such as marketing will make it very hard to understand, when in reality it is really quite simple. Because marketing is any activity that is related to the buying and selling of a product, then any process that is involved between them is an important part of marketing. Regardless, if you have already understood the simple definition of marketing, you will be able to truly understand it without any problem.

How to Describe Marketing Process – 5 Steps to Complete

The marketing process is the basis of your business’ success. In this way, it is very important to plan the process of the marketing plan as detail as possible. So, how to successfully describe the marketing process? Here are 5 simple steps you need to complete. 

#1. Set Up Your Purposes and Objectives

Before starting the marketing process, you need to set up your purposes. You need to keep in mind that the purposes should be based on your long-term goals. It is aimed to provide you with the guidance needed for all your efforts. Once you establish your goals, you need to break them down into more specific and measurable objectives. 

#2. Understand Your Situation

Once you have set up your goals, you need to understand and analyze your situation. It will provide you with a great picture of what you might face in the future when you have started to market your business. When you find weaknesses in your plan, then make sure to improve them. But, if you find strengths in your situation, then you need to make them unique sides of your business to differentiate it from your competitors.

#3. Map Your Marketing Messages

The next thing you should do to describe the marketing process is to map your messages as they are a critical part of the brand and marketing plan. In mapping the messages, you can start by making a list consists of important details about your business. Then, you can incorporate the mapped messages into your press release, mission statements, and other materials in your marketing strategies.

#4. State Your Mission

You need to know that every business comes with a set of values to guide it. Stating your mission will help you to outline the important values for the success of your business. You also need to make sure that all of your customers are aware of the values you set. In this way, you need to keep in mind that the mission statement can honestly reflect your brand and values. This is also important to build trust in your clients over your business and brand.

#5. Outline Your Strategies

Another best way to describe the marketing process is by outlining your tactics. In creating the outlines of your marketing strategies, you need to include your industry factor, target audience, and business goals. You also need to pick up effective methods to effectively grow your business. Once you have chosen your strategies, make sure to list them in your marketing plan. 

Marketing What It Is

When we are talking about marketing, many people will relate it with market, sales, and customers. Well, they are right because the truth is marketing closely linked with those three aspects. Moreover, marketing what it is, is actually a business term that expert has defined in a million different ways. Well, it is not really million but, there are a lot of marketing definition out there. 

Generally, marketing is a management process that is started from the process of the making of the products or services through its concepts and how these products and services is safely distributed to the hands of its customers. These processes are typically including  classification of the products, deciding on the demands and needs, deciding the best price, and choosing the distribution channels for the products. Furthermore, it is also including the process of developing and implementing a marketing strategies. 

In addition, to understand further regarding marketing what it is, it is also essential for you to know about what is the marketing strategy that is usually used in marketing. Commonly, there is to initial marketing strategy which are business to business strategy or B2B marketing and business to customers strategy or B2C marketing strategy. Among the  two, the most favourable strategy is the business to customers or B2C marketing strategy. 

Apart from those two initial marketing strategy, there are still so many marketing strategies that are available out there. The first one is paid advertising. This kind of marketing strategy combines several of marketing strategies such as traditional methods where it is rely on media printing advertising. Internet marketing also includes in this marketing strategy. The next marketing strategy is cause marketing, it is a technique of marketing where the marketing relate the products and services of their company to a social cause or problem. Another type of marketing strategy is that relationship marketing. Generally, this kind of marketing strategy lays its focus on building its relationship with the consumers. Therefore, it could enhance the existing relationship between the marketer and the customers to further improve the customers loyalty towards the marketers.   

Additionally, there are many more marketing strategies that are available out there such as undercover marketing, word of mouth marketing, transactional marketing, and diversity marketing. Over all, beside knowing marketing what it is, you should know about marketing strategy too. Because, marketing strategy will help the marketer to promote and advertise their product easier.