In order to truly understand what marketing is, you need to understand the simple meaning of marketing. There are so many ways you can define marketing. A lot of experts have a lot of opinions when it comes to defining what marketing is. However, if you truly want to understand something, you need to understand it from a simple point of view. Defining things in a complicated way will not make it easier for you to understand a subject. That is why we are going to tell you what marketing is, in a simple way.

The Definition of Marketing

There are so many definitions of marketing out there. Many of these definitions are made by experts in the marketing field. To put it short and simple, marketing is any business process done by a company that involves the buying or selling of a product. This means that any activity that leads to the buying or selling of a particular product is a part of marketing.

What Activities Are Included in Marketing?

Since you now understand the simple definition of marketing, you can start learning the kind of activities that are included in marketing. Because marketing is any process that leads to the buying and selling of a product, any activity between those things is included in marketing. Therefore, the process of creating a product is also a part of marketing. Other than that, advertising, making offers for the product and delivering the product is also a part of marketing.

The Purpose of Marketing

The purpose of marketing is actually quite simple. A marketing process is called successful if a healthy relationship between a company and its customer is created. If the customer is satisfied with all of the processes that are mentioned above, it can be assured that the marketing process of that product is successful. That is why the main purpose of marketing is really customer satisfaction.

Conclusion

If you want to fully understand marketing, you need to understand it from its simple definition. Overly defining something such as marketing will make it very hard to understand, when in reality it is really quite simple. Because marketing is any activity that is related to the buying and selling of a product, then any process that is involved between them is an important part of marketing. Regardless, if you have already understood the simple definition of marketing, you will be able to truly understand it without any problem.